Liberation Brewing Co
Liberation Group is a prominent brewery and pub company operating in both B2C and B2B markets. The company faced significant challenges in integrating its ordering systems with the central warehousing and brewing hub. The existing processes were unable to meet growing demand and required a seamless integration to ensure efficient fulfilment for both customer orders and supply to pubs.
Liberation Group had three main challenges:
1. Insufficient System Integration: The lack of a unified platform created inefficiencies between order intake and fulfilment processes.
2. Demand Management: The systems could not scale effectively to handle increasing order volumes.
3. Order Fulfilment Delays: Disconnected systems led to delays and inaccuracies in fulfilling orders for both pubs and end customers.
Liberation Group implemented the Connections platform to streamline orders and integrate fulfilment systems. Key features include:
- Centralized Order Management for consistent and accurate order processing.
- Azure Cloud Hosting for scalability and performance.
- Messaging Integration with Azure Storage for smooth communication with pub ePos systems.
- Fulfilment Optimization through real-time tracking and improved coordination between the brewing hub and warehouse.
Liberation Group implemented Connections, a platform that streamlines order processes and integrates fulfilment systems. It featured centralized order management, with all orders processed through a unified data engine for consistency. Hosted on Azure, it offered scalability, reliability, and performance. Messaging integration with Azure Storage ensured smooth communication between ordering and ePos systems. Data was passed to fulfilment systems, enabling real-time tracking and improved coordination between brewing and warehousing operations.
The benefits
The implementation of Connections transformed Liberation Group’s ordering and fulfilment operations. By leveraging Azure cloud technology and an integrated data-driven approach, the brewery and pub company achieved a scalable and efficient system capable of meeting growing demand. The success of this initiative underscores the importance of technology-driven solutions in modernizing operational processes.
